Pitching for Digitalizing Hardware Store
SERVICE
Pitching Concept
INDUSTRY
Hardware Store
ROLE
UX/UX Designer
PROJECT TYPE
Showcase
Objective
Strengthen the company’s branding by infusing offline experience into digital touch points.
Offline Staff to Virtual Assistant
Identify The Problem through UX Audit
Inspired by the welcoming and helpful nature of the company’s offline store staff, we aim to replicate that experience in their digital touch points. By integrating this approach, we can significantly amplify the company’s branding as both helpful and reliable across all platforms.
Infusing Offline Browsing Experience
Not only interactions with staff, we also want to infuse the offline browsing experience into the digital touch point. We got inspired by how offline stores usually arrange their products to create real-life showcases.
