Loyalty Revamp for Telecom App
SERVICE
Feature Revamp
INDUSTRY
Telecom
ROLE
UX/UX Designer
PROJECT TYPE
Showcase
Objective
Elevate loyalty experience through a clear information and more engaging interface and retain the users by giving them a relatable rewards while also maintaining the company’s operating costs.
Crafting The Solution
Identify The Problem through UX Audit
Conducting a UX audit based on the company’s user personas, I discovered that are several informations within the loyalty program was not clear or engaging enough to capture user attention. These insights are now driving efforts to refine the content and improve overall user engagement.
Turning Ideas into Tailored User Experiences
While I’m focusing on UX audit, the business owner and team also doing a quick survey about the loyalty program. After gathering those informations, we identified an opportunity to enhance it. We come up with a strategy that can balances user needs with cost considerations. Next, I focused on creating an interface that enhances information clarity and engages users more effectively, bringing the idea to life in a visually compelling way.
Elevate with New Approach
